Consumer Category Intelligence
Currently building: a repeatable workflow for collecting, filtering and reviewing public consumer conversations, then turning them into structured category questions and a documented analysis process.
Nordic marketing · Practical AI
I’m Mia Pang, a Nordic marketer using AI to turn experience, consumer insight and curiosity into better marketing decisions.
Explore selected workSelected work
Independent projects built from public information. Each documents the question, inputs and method. It also shows where AI helps, where human review matters and what remains unfinished.
Currently building: a repeatable workflow for collecting, filtering and reviewing public consumer conversations, then turning them into structured category questions and a documented analysis process.
A self-built system that tracks selected marketing thinkers across blogs and newsletters. It fetches daily on autopilot, deduplicates and archives every post, with an AI summary layer as the next step. Built from scratch, one understood step at a time. YouTube and podcast sources on the roadmap.
A lightweight operating system for documenting AI experiments, validation steps and reusable marketing assets, while keeping decisions and accountability human.
Writing
Short notes on marketing, AI workflows and what I’m learning along the way.
View all notesHow I work
Useful work begins with the question a person needs to answer, not with the tool.
Every experiment should leave behind a clearer method, template or evidence trail.
AI can accelerate synthesis and exploration. Context, choices and accountability stay human.
About
Much of my work has involved translating between cultures, perspectives and ways of working.
My experience spans brand building, retail and channel marketing, product launches and go-to-market work across Nordic markets.
I’m curious by default, suspicious of easy answers and happiest when a messy question starts to make sense.
These days, I’m exploring a new question: how will consumers discover and trust brands in the AI era?