Stingy fingers
A week without a voice.
Notes
Notes
Half-finished thoughts on marketing, AI, and whatever else is stuck in my head.
21%
By whose standard?
The mask behind the mask
Personas, Pessoa, and my agents
Out of control
Four hours, one deny.
The lived kind
A sense of time, continued.
A sense of time
Crete, on a pebble beach.
Worth the fall?
Curiosity, rabbit holes, and the cost of finding out.
The cost of cheap outcomes
What happens when AI removes the time that used to help me think?
Personalization ≠ Personality
One you can buy. The other, you just can't.
When a concept starts to bite
What five minutes of dumbbells taught me about data.
Nouns and verbs
You don't learn AI by memorizing the vocabulary.
I was worried about the wrong thing
What I saw when I finally took my own tool apart.
The part I like best
Why interpreting consumer data matters more than collecting it.