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Nordic marketing · Practical AI

Marketing,made sharperwith AI

Hi, I'm Mia. I've been in marketing 15 years, and I'm curious about what AI will change and what won't. Lately I've been doing small experiments to find out.

This site is where I think out loud. Look around. If something resonates, just say hi.

Originally from China. Based in Stockholm.

Selected work

Turning questions into
practical work

This is my playground. Some projects come from real marketing questions at work, some are agentic workflows I built to save myself time, and some are just small AI applications for fun.

01

AI Recommendation Visibility

Why do AI models understand a product but fail to recommend it? An experiment exploring visibility in the age of AI search.

AI visibilityAEO/GEO experimentConsumer insight
02

Global to Nordic Launch Case Study

How a global brand actually lands in the Nordics. A look at how retail, PR, social, paid and launch experiences work together as one local GTM system.

Integrated marketingNordic GTMBrand + channel
03

WeChat Video Learning Tool

A personal workflow for turning saved WeChat videos into searchable, reviewable learning notes while keeping selection, judgment and action human.

Personal learningAI workflowHuman judgment
View all work (5)

Questions

AI is a spectrum of autonomy
So, what I want to know

How do I build agentic workflows that separate signal from noise, and keep the deciding with me?

I build small applications to remove daily frictions. Partly to smooth things out, mostly out of curiosity: what can AI actually do, and where does it stop?

Every project is the same three problems: not enough time, not enough resources, too much scope. Life included. I want to know which of the three AI actually changes.

Writing

Notes

Half-finished thoughts on marketing, AI, and whatever else is stuck in my head.

View all notes

Out of control

Four hours, one deny.

The lived kind

A sense of time, continued.

A sense of time

Crete, on a pebble beach.

Mia Pang on a beach in Greece, black and white.

About

Native ChineseNordic by experience

I grew up in China and have built most of my career in the Nordics. Fifteen years in consumer electronics taught me one thing: why people choose matters more than what they're choosing between.

I'm curious to a fault. Good questions cost me days, and some of them become the projects and notes on this site.

Right now, the question is AI. What it makes faster. What it shouldn't touch.